“My motto [when it comes to broadcasting] is always ‘what am I interested in?’ and this is always the framework from which I begin.”
Radio presenter at Channel Islam International (CII), Safeera Kaka fondly recalled trading out a television set for a CII receiver and this fuelled her passion for broadcasting. Kaka has hosted a lifestyle show on the platform for ten years now.
“As a journalist, you have to step out of your comfort zone,” Kaka explained. “This allows for the pursuit of fresh topics and new angles. It’s a continuous process and there is always room for learning and improvement.”
“I try not to recycle things,” said Kaka. This proves to be a challenge after ten years on air, but inspiration is everywhere. Redundancy can set in, but feedback from listeners helps to curb this.
Media has been revolutionised with the improvement of technology, and broadcasters can profit off of this, especially those in Muslim media. Cross-platform streaming and interactions are extremely relevant and will become even more relevant in time to come.
Kaka explained the importance of women in the media space. Being a woman in the field has its challenges, but it is extremely fulfilling. Kaka stated that she hopes that, in time to come, more women and young people will enter the field.
Watch the full interview here:
The #TributeToMuslimBroadcastersSA segment on Salaamedia is an exclusive Ramadan broadcast on our platform, inspired by the life and times of the late Ebrahim Gangat who was known for his broadcasting talent.