Cans of Gaza Cola for sale during a National March for Gaza protest on September 7, 2024 in London, England, the UK. [Picture: Leon Neal/Getty]
By: Muskaan Ayesha
In a remarkable initiative to aid Gaza’s reconstruction, filmmaker and human rights activist Osama Qashoo has introduced “Gaza Cola”. Proceeds will be used to provide essential medical infrastructure to the people of Gaza who have endured significant challenges.
Qashoo’s project not only offers a refreshing drink but also symbolizes hope and resilience for the people of Gaza. By purchasing Gaza Cola, consumers contribute directly to the reconstruction efforts, ensuring that hospitals can operate effectively and serve those in need.
Available through various retailers in the UK, revenue is donated for the reconstruction of al-Karama Hospital near Gaza City.
They’ve signed with Irish supermarket chain Duns, a company known for taking principled stands. During Apartheid, a Duns employee refused to handle South African produce, sparking a strike that lasted until Ireland banned South African imports in 1987. This partnership reflects Duns’ continued commitment to being on the right side of history.
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Qashoo intends on expanding the distribution of Gaza Cola, giving even South Africans an alternative to soft drinks on the BDS list. This also gives consumers an opportunity to actively support an initiative that’ll make a direct impact to the people of Gaza.
The launch of Gaza Cola has garnered international attention, highlighting the power of innovative solutions in addressing humanitarian crises. Qashoo’s dedication to the people of Gaza is clear in this creative approach, merging entrepreneurship with philanthropy to make a solid difference.
As the world watches, initiatives like Gaza Cola demonstrate the impact individuals can have in fostering positive change. Through collective support, the vision of a rebuilt and thriving Gaza becomes increasingly attainable.
For a more in-depth understanding of this initiative, you can watch the full video below:
