Most people talk about pain like it’s something they want to run from. Mfundo Gasa took his and turned it into a business. After facing the struggles of not being able to afford university, and watching those around him fall into crime or hopelessness, Mfundo chose a different path. “After hustle comes hope,” he said on the Mid-Morning Show, and he’s proving that every day through his work.
Mfundo is the founder of Eli Foods and Events, a growing business based in Deep Proof.
What started as a dream sparked by a food festival has now become a livelihood not only for himself, but for six young people he employs. When asked how he made it work, his answer was simple and honest. “When I started working on the business, I had to do a bit of research and take small courses.” No shortcuts, no handouts, just persistence.
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When COVID hit and most restaurants had to shut down, Mfundo spotted something others missed. “McDonald’s and other restaurants didn’t deliver in my area, so that’s where I saw an opportunity for me to continue selling food.” He used social media to share what he cooked, taking real photos of real meals, and built his brand through trust and taste.
He now works with Coca-Cola, donates food to local soccer clubs, and continues to grow his team. But for him, it’s always been about more than profit. It’s about people. “If you’re teachable, we work with you. I look at your attitude more than your qualifications.”
Mfundo Gasa wants to study further. He’s looking into entering the halal market respectfully, and creating more opportunities for others to learn informal skills in business and food. “I believe you can still learn at any age,” he said, reminding us all that education doesn’t end with a certificate, and success doesn’t start with perfection.
He’s not just feeding people. He’s reminding them that there’s still something worth waking up for.
