Home PodcastJulie Alli Esteemed Broadcast Journalist Amina Frense Advocates Ethical Media Practices for a Better Society

Esteemed Broadcast Journalist Amina Frense Advocates Ethical Media Practices for a Better Society

by Thaabit Kamaar
It is time for stories to be written by those who experience them Photo Instagram / @artby.aiesha

South Africa – Amina Frense, the esteemed Broadcast Journalist, offered valuable advice to individuals engaged in arts and media, urging them to persist in sharing South African stories while serving the greater good of society and safeguarding their credibility at any expense.

“Take charge, work out your own narrative and what it is that you want to achieve for the common good of society. Remember, ethics are important, inclusivity is important, and diversity is important. That all ends up building and guarding your own credibility.”

According to Frense, the media plays a pivotal role in a democratic society and must be protected by backing organisations that promote inclusivity, fairness, and ethical practices.

This conviction is rooted in recognising people’s fundamental right to access factual and truthful information. Such access empowers individuals with knowledge, enabling them to make informed decisions.

The Impact Others Had on Amina Frense’s Career

With an impressive career spanning different roles within the film industry, Frense has established herself as a prominent figure. She notably served as the former Managing Editor at SABC and played a crucial role as a founding member of the South African National Editors Forum.

In 2018, Frense was honoured with the esteemed Vodacom Lifetime Achievement in Journalism Award, a testament to her significant contributions and impact in journalism. Currently, she is the Deputy Chairperson of the Press Council of South Africa.

Despite her numerous accolades, Frense humbly attributes her success to the support and guidance she has received from others throughout her journey. She views these awards as a recognition not just of her efforts but also as a representation of everyone who has contributed to her growth and learning, regardless of age, ethnicity, or beliefs.

“It certainly is an honour. I would take the award on behalf of everyone else who’s helped me along the way. It’s recognition of the role of the media and recognition of women in the media.”

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The Importance of Remembering and Sharing South African Stories

Each year in August, South Africa commemorates the bravery of the thousands of women who participated in the historic march to the Union Buildings on August 9, 1956, as a powerful protest against the Pass Laws.

Although time has passed, the impact of these marches and demonstrations remains pivotal in safeguarding our freedom and democracy. Franse emphasised countless heroines whose names might not be widely known. Yet, their legacy continues to serve as a source of inspiration for the younger generation’s leadership.

Consequently, Frense believes preserving and sharing the stories of well-known and lesser-known figures becomes crucial, ensuring that their words, actions, and deeds can continue to inspire future generations.

“These are the stories that I think need to be told of those known and those unknown. [To] recognise where we come from and what it has taken to get us to the democratic dispensation we are today.”

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